"I started out of a love I had for hair." Those were the words of 27-year-old Sherelle 'Asherlee' Curtis in describing how she conceptualised the manufacturing of her very own hair products -- Asherlee Naturals.
But what started out of love has now grown into a healthy manufacturing business. So thriving is the business that the young entrepreneur is now exporting her products to the United States.
"Since 2015, Asherlee Naturals has formed fruitful relations with individuals, retailers, and salon owners across the United States," Curtis told the Jamaica Observer in an interview yesterday. "It has allowed accessibility in some parts of the United States and we are now working to get shelf space for our products in New York, Maryland and Connecticut."
Teaming with her husband, Curtis started the production of a natural haircare product line back in 2009, after she encountered difficulties trying to find products that worked for her natural hair.
"I noticed that there weren't a lot of natural hair products in Jamaica, so I started experimenting with home-grown products and used them in my hair," she told the Business Observer.
"After I started using them I got a lot of compliments about my hair, and I would make the products for friends but more persons kept coming. I then realised I could start a business from what I had created."